FORBES Life: How Fashion and Symbolism Shaped President Petr Pavel’s Campaign

A Conversation with Anna Nosková on the Power of Fashion in Political Marketing

Forbes Life Podcast

The word “president” was mentioned many times in that conversation — yet at the time, Petr Pavel was still a retired general, and I was the stylist working quietly behind the scenes of his campaign.

For me, this recording holds deep personal value. It was made on the eve of the election results, when the atmosphere was tense and the stakes were high. My voice trembles at moments — I was exhausted from the final stretch of the campaign — but we all gave everything we had to create the best possible outcome.

I’m deeply grateful to Anna Nosková for her thoughtful, professional interview, and to the campaign team for the extraordinary opportunity to shape the visual identity of a future president.

Photography: Mischa Babel